RFRF

RUSSIAN FASHION RETAIL FORUM

Russian Fashion Retail Forum (RFRF) is a registered trade mark of IGEDO COMPANY, organizers of Collection Première Moscow (CPM) the leading specialized trade fair for all major sectors of fashion and accessories in Eastern Europe. RFRF was produced for the first time in February 2008 dedicated to the theme of Fashion Retail Store Concepts, both multi-brand and mono-brand formats. From the very beginning of RFRF the objective of this unique conference event is to increase market transparency on the Russian Fashion Market for all players involved in the local and foreign upstream-to-downstream fashion business as well as improving communication among industry with a focus on retail.


RFRF

RFRF

RFRF


REVIEW

The last 8th consecutive edition of RFRF, held on September 6 and 7, 2011 embedded in the 17th edition of CPM, was dedicated to the theme of "Fashion & Internet: new Prospects, new Challenges". As a tradition RFRF is divided in its "executive session" as a plenary meeting for industry decision makers, followed by three consecutive theme cycle sessions in which Russian and international experts this time presented solutions for fashion promotion on the internet, B2B and B2C e-commerce options such as solutions for fulfillment, logistics and payment procedures.


Preview

The next 9th edition of RFRF will be held on February 29 and March 1, 2012 as an important part of the event programme of the 18th edition of CPM under the title of "Multi-Channel Fashion Marketing Opportunities in Russia". The "executive conference" as a plenary meeting for decision makers in the fashion industry will present a panel under the theme of "tools to increase, deepen and widen Market Share through Multi-Channel Fashion Marketing Strategies". Three consecutive theme cycle-sessions will set a focus on the future of Multi-Brand Fashion Store development such as on Mono-Brand Franchising Opportunities as well as on fashion online retail.